Why Every Indie Filmmaker Should Have a Stint in a Corporate Video Agency

More and more filmmakers are taking jobs in corporate video agencies, and according to industry analysts, this trend is bound to continue for the coming years as it’s proven beneficial for budding filmmakers. But if you’re still having doubts, consider the following.

What are the Benefits of Joining a Corporate Video Agency?

Working in a video agency shows you the fundamentals on how to create content that will interest people. Second, working in one of these companies builds up your resume. If you can get a stint at Memory Tree, one of the best Toronto corporate video production agencies, for instance, you’ll be able to use that experience to further enhance your career as an indie filmmaker.

Third, videos are absolutely crucial for keeping customers interested in the product. Studies show that people who watch videos on a website are more likely to stay there and browse compared to a website that doesn’t have videos. You can use that experience and knowledge to great effect for your next film to keep your viewers on the hook.

video production indie

Unleashing Your Creativity

People at video agencies make their living by being creative and trying to reach out to an audience, and that’s basically what an indie filmmaker does too. In other words, you’ll gain a lot in terms of experience and presentation. By spending time at a video agency, you’ll learn what works and what doesn’t.

Not only do you get exposure, but keep in mind that video agencies work with the latest equipment and techniques, and you will definitely find these useful insofar as making your film as unique and interesting as possible.

How to Use Kickstarter to Raise Funds For Your Indie Film

Since its launch in 2009, Kickstarter has funded more than 80,000 different projects, and it’s certainly a good platform to raise money for your next indie film project. While the process is pretty straightforward, there are some things you need to consider to increase your chances of succeeding.

Set the Goal Lower Goal

Suppose you need $30,000 to get your film off the ground, but if you set the goal at $30,000 and it isn’t met, you’re not going to receive any money even if the pledges reach $25,000, which could have helped your film. To prevent this from happening, set a lower goal like $20,000 since Kickstarter allows money to be raised even if it’s already gone beyond the original target.


Break the Film Into Small Parts

If you’re creating an indie movie, you can start by asking for $3,000 for the actual filming, and once that’s done you can go to Kickstarter and ask for another $4,000 for the marketing and so on. By setting up smaller and more realistic goals, there’s a good chance your funding needs will be met.

Showcase Your Accomplishments

The most successful campaigns on Kickstarter are those by individuals or companies who have established a solid reputation. Naturally pledges will be easier to come by if you already have a track record, so if you’ve done other indie film projects before, let people know about it.

Learn from Successful Kickstarter Campaigns

Last but not the least, you should follow those who have gone before you, meaning those who have used Kickstarter successfully. Since Kickstarter makes fundraising easy, it’s tempting to just jump in right away, but it’s better if you take the time to plan the campaign first.

One of the best ways to do this is to check Kickstarter campaigns and what strategies they use. Did the campaign succeed because of the idea, the videos used, the presentation or how frequently it was updated? By observing how a Kickstarter campaign is done, you’ll have a better chance of succeeding. This will take time of course, but it’s something worth investing in because it will pay off in the long run.